Mother | Business Strategist | Healthcare Consultant | Entrepreneur | Global Speaker | Author

Katerina Baigulova is a dynamic business development strategist, healthcare consultant, published author, and visionary entrepreneur with over a decade of experience leading transformation across industries and borders. Known for scaling innovative ventures, establishing high-value strategic partnerships, and driving international market expansion, she brings a rare combination of deep operational insight and expansive global thinking.

Katerina has advised startups, corporations, and governments on economic development, international trade, and sustainable investment strategies. Her expertise spans startup financing, regulatory navigation, and high-impact innovation. She has led major restructuring efforts in healthcare, including systems with over 10,000 employees, designing models that merge operational efficiency with human-centered care.

As the founder of PetTali.com, Katerina brings her entrepreneurial spirit into the pet wellness space, offering premium, design-forward dog collars that blend style, comfort, and energetic wellness. Through e-commerce innovation and brand development, she continues to scale PetTali into a recognized name in the pet industry.

A globally recognized voice, Katerina delivered a keynote speech at the United Nations Global Peace Summit in New York on the topic of conflict resolution, sharing grounded, actionable insights on restoring clarity, safety, and trust in leadership and human systems. She is also the author of Little Lights of Love, a children’s book that teaches the power of listening to the light inside your heart. Through storytelling, she offers children emotional awareness, self-trust, and the courage to follow their inner truth.

Beyond business, Katerina is deeply committed to the work of personal transformation. Through her signature method, The Identity Shift Method™, she helps individuals release survival-based patterns, rewire limiting beliefs, and dissolve fear and generational trauma at the root. Her work guides leaders, visionaries, and creatives back to their true identity so they can rise with clarity, power, and peace. She doesn’t just create strategies. She creates transformation that lasts—internally and externally.

Katerina often says, “You can only rise as high as your foundation is deep.” In a world full of noise, be careful who you listen to. She’s not just a strategist with a proven track record—she’s someone who has lived the work. She has reinvented herself across countries, industries, and identities, and brings that lived mastery to every transformation she leads.

Katerina Baigulova is not just an advisor. She is the foundation beneath leaders, systems, and legacies that are built to thrive.